Most people's folly is this: They eat with gusto. They exercise less. And yet, still, they think they can get the Holy-Grail of "living longer". The people's mantra should have been - Diet plus Exercise equals health and fitness living. But this axiom is too ideal for them, as they always succumb to the dictate of their indulgence. They care more for their gustatory instinct, and they are bunch of lazy bones. But then comes a time they would realized that gustatory instinct and lazy bones are lethal combination which can snuff out their lives. Therefore, the prospect of "living longer" comes into the horizon - thus, gave rise to the mammoth growth of the health and fitness industry.

The health and fitness industry is divided into two camps: The Exercise Camp and the Diet Camp. These two camps should work in tandem for the "living longer" concept to work out. But because of their specialization, giving merits on the role played by the other is subdued. Instead, the two camps compete. For instance, the exercise camps focus on the sophistication of their machines sculpting the body, but slightly mentioning the diet role. Meanwhile, the diet camp concentrated on food consumption strategies giving lame emphasis on the need to exercise. It's like to each its own whichever camps can attract more clients. Thus, fitness machines proliferated. And numerous diet gurus emerged.

The Eat More, Weigh Less Diet is the buffet type of diet where in the menu choices on the table consist of simple carbohydrates, low calories food, such as fruits and vegetables, beans, grains, and legumes. The kind of diet that you can eat as much as you can, eliminating you from the feeling of being deprived of hunger. This diet is also called the "the low fat diet" or the "vegetarian diet". A diet that has heart-disease prevention qualities, as it can reduce bad cholesterol, a diet where weight loss can be attainable.

In 1978, Dr. Dean Ornish, a Clinical Medicine professor of the University of California, San Francisco in his research on patients having coronary artery disease created a vegetarian diet which was so low in fat and studied its effect on symptoms experience by these patients. He found out that his diet reduced significantly the symptoms experience by the patients. This led to his other studies on the effects of low fat, no meat diets on health, heart disease, and weight loss. The diet became the basis of his Eat More, Weigh Less Diet.

Based on the goal the diet intended to reach, through the years, Dr. Ornish published books, articles and recommended different kinds of diet with different names, but they all revolves around the principle of low fat diet. His heart disease reversal diet for example is completely vegetarian, but his heart disease prevention diet allows fish and small amount of lean meat.

The most researched and talked about benefits of Dr. Ornish's diet program is the prospect reversal of heart disease. Dr. Ornish and his colleagues did an extensive research following a rigid and strict vegetarian diet. Their study revealed that the heart disease stop from getting worse. Constriction in the artery eases, and the blood streamed better.

The Eat More, Weigh Less Diet is hard to maintain, though. First of all, eating can become a boring activity. Imagine no meat in the diet. When you're out with friends dining, it can be tough sticking to low fat diet; vegetable and fruits or lettuce can give you gastrointestinal distress. There are people whose nutritional requirement based on their body constitution and age could not get enough nutrients coming only from fruits and vegetables.